WHY DO YOU NEED EXPLAINER VIDEOS ON YOUR WEBSITE?

Having a website for your business is now a common norm. No doubt that online presence is one of the business success elements in the 21st century. However, like running your in-store, visitors are essential in your site. 
For this reason, you must make your business website attractive and interesting to any visitor. Having explainer videos is one of the well-thought strategies of pulling large traffic to your site and engaging them for a longer period. 
As you know, people love pictures. But if the pictures are combined with motion and music, the more people will fall in love with such content.  So, why do you need an explainer video on your website? Here are the reasons:

A. ENHANCING YOUR SITE ENGAGEMENT

Visitors’ engagement with your site is a determiner of your business success. The ability of the audience to relate with the content you post on your site determines their next action. An explainer video offers you an opportunity to enhance your engagement with your site visitors. The videos enable you to share information about your products engagingly.
This way, your site visitors gain essential information about your brand and become buyers. Also, they love associating themselves with your brand becoming your brand ambassadors. Hence, if you want to enhance your site engagement, you cannot ignore explainer videos.

B. SIMPLIFYING YOUR PRODUCT INFORMATION

As you know, a product explainer video can share content of 1000 words within seconds. Also, the videos give you a chance to break down and explain complex features of your product. Through this, your customers and prospects can know more about them and easily make a buying decision. Also, the explainer videos make it easy for people who do not like reading long text or articles. Hence, they enable you to share information with more audience in a simple and easy to understand way.

C. EASY TO SHARE

Certainly, if you find an informative video or interesting one, after watching, the next thing you will do is to share with your peers. Explainer videos are not any different. If the audience finds them as interesting, they will share your videos on social media. This does not only increase traffic on your site but also helps you reach more audience without spending any dime.
In the long run, your sales increase. Also, the social sharing enhances your brand awareness. However, you should always have in mind that not all videos are sharable. To attract social sharing, your videos must be emotional, funny and interesting.  
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D. ENHANCED RANKING ON THE GOOGLE

Obvious, videos attract high traffics. As you know, web traffic is one of the criteria for determining your site ranking on the search engines. As such, uploading an explainer video in your site enhances your ranks.
Also, by adding a video in your site, it means that visitors will stay on your site for a longer duration than they would on a text and image website. Hence, combining the increased web traffic and duration pushes your site up to the Google rank.

E. BOOST CONVERSION RATES

Explainer videos are a good way to help the customers understand your products. It answers most of the customers’ questions particular where they doubt your offers.
Importantly, a large percentage of your audience will click on your videos and get convinced by the information shared.  Through the videos, you increase the conversion rates on your website. This, in turn, enhances your productivity and profitability.

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SUMMARY

In a word, explainer videos are an essential part of your business website. With them, you can enhance sharing, conversion rates, and search engine raking. Also, the product explainer videos are crucial in helping your customers understand complex elements of your products and thus help them to make purchase decisions.