C. EASY TO SHARE
Certainly, if you find an informative video or interesting one, after watching, the next thing you will do is to share with your peers. Explainer videos are not any different. If the audience finds them as interesting, they will share your videos on social media. This does not only increase traffic on your site but also helps you reach more audience without spending any dime.
In the long run, your sales increase. Also, the social sharing enhances your brand awareness. However, you should always have in mind that not all videos are sharable. To attract social sharing, your videos must be emotional, funny and interesting.